#FROMNOTHINGTOSOMETHING

HOODRICH X PEN GAME

Hoodrich links with Pen Game for the latest chapter of the From Nothing To Something story. Bars over beats, culture over hype, Pen Game is the proving ground for UK battle rap, and this run, it's dressed by Hoodrich.

A group of young men standing together in a dimly lit indoor setting with dramatic red lighting. All are wearing hoodrich streetwear, including hoodies, plaid shirts, and caps.

THE CULTURE BEHIND THE DROP

Pen Game built its name on raw lyricism. Two mics, no beat, no hiding place. Real bars, real stakes, a crowd that doesn't lie. That's the same DNA Hoodrich was built on, Birmingham, 2014, £200 and 30 tees, no shortcuts, no handouts.

This collaboration is culture first, product second. The Hoodrich x Pen Game capsule pulls together raw UK rap talent and the Winner's Circle range for a look that belongs in the booth and on the block.

A man wearing a black varsity jacket with black sleeves, a gray hoodie, a black track suit, and a black beanie with a white and green graphic. White text labels point to different items: 'CHROMA SKULL VARSITY JACKET', 'AKIRA TRACKSUIT', and 'CHROMA SKULL BEANIE'.
A black and white streetwear photograph featuring three men in a candid urban setting. One man on the right wears a light-colored hoodie and matching sweatpants, while another points toward him.
A split-screen collage showing two photos of a woman speaking into a microphone at what appears to be a gathering or event, with several men standing around her. Text overlays mention 'The Winners Circle' and 'Hoodrich'.

WHO'S IN THE BOOTH?

This episode brings together some of the biggest names in UK battle rap:

TRAPPY, DRIZZ, CHE3KZ, F DON, CHAR B AND MORE

Every one of them locked in. Every one of them earned it.

A black and white lifestyle photograph of a man wearing a distressed zip-up hoodie with 'HOODRICH' printed on the front, a New York Yankees baseball cap, and sunglasses, standing behind a chain-link fence.
A black and white photo of a man in a hoodie holding a microphone, with other people blurred in the background. The hoodie features the word 'HOODRICH' in a stylized gothic font.
A four-panel collage showing hip-hop artists in various streetwear outfits, with text overlays naming the hoodrich products that are featured within the image.

SHOP THE WINNER'S CIRCLE LOOKS

The pieces from the booth, ready for the street. Web exclusive, limited numbers.

Man wearing a black shirt with 'Hoodrich' logo on a white background

The Winner's Circle Roots Oversized Mesh Shirt - Black/White

$130.00
Person wearing black shorts with a brand logo, white socks, and white sneakers on a light gray background

The Winner's Circle Roots Oversized Mesh Shorts - Black/white

$120.00
Person wearing a blue 'HOOD RICH' hoodie and shorts on a white background

The Winner's Circle Horizon Oversized Zip Hoodie - Blue Ombre

$185.00
Person wearing blue shorts with 'Hoodrich' branding, white sneakers, and socks on a light gray background

The Winner's Circle Horizon Oversized Shorts - Blue

$130.00
Light blue jeans with multiple pockets on a plain background

The Winner's Circle Relic Oversized Wide Leg Jeans - Dirty Wash/White

$165.00
Woman wearing a denim outfit with 'hoodrich' branding on a white background

The Winner's Circle Relic Fitted Denim Tank - Dirty Wash

$130.00
Person wearing a dark hoodie with text and graphics on a white background

The Winner's Circle Cipher Oversized Hoodie - Black Wash

$165.00
Person wearing dark gray sweatpants with branding on a light gray background

The Winner's Circle Cipher Oversized Open Hem Joggers - Black Wash

$145.00
The Winner's Circle Siren Mid-length Zip Hoodie - Navy/White

The Winner's Circle Siren Mid-length Zip Hoodie - Navy/White

$165.00
Navy blue tracksuit with number 14 on a light gray background

The Winner's Circle Siren Low Rise Oversize Wide Leg Joggers - Navy/White

$145.00
The Winner's Circle Divide Oversized T-Shirt - Grey

The Winner's Circle Divide Oversized T-Shirt - Grey

$97.00
The Winner's Circle Wreckage Knitwear Sweater - Black/white

The Winner's Circle Wreckage Knitwear Sweater - Black/white

$205.00
The Winner's Circle Phase Oversized Long Sleeve T-Shirt - Black

The Winner's Circle Phase Oversized Long Sleeve T-Shirt - Black

$130.00
The Winner's Circle Hazy Oversized Hoodie - Grey

The Winner's Circle Hazy Oversized Hoodie - Grey

$185.00
The Winner's Circle Hazy Oversized Open Hem Joggers - Grey

The Winner's Circle Hazy Oversized Open Hem Joggers - Grey

$165.00
The Winner's Circle Token Slim Zip Hoodie - Washed Black

The Winner's Circle Token Slim Zip Hoodie - Washed Black

$165.00
The Winner's Circle Token Oversized Wide Leg Joggers - Washed Black

The Winner's Circle Token Oversized Wide Leg Joggers - Washed Black

$185.00
The Winner's Circle Amber Script Mid Length Hoodie - Brown/Pink

The Winner's Circle Amber Script Mid Length Hoodie - Brown/Pink

$175.00
The Winner's Circle Amber Script Low Rise Oversized Wide Leg Joggers - Brown/Pink

The Winner's Circle Amber Script Low Rise Oversized Wide Leg Joggers - Brown/Pink

$165.00
The Winner's Circle Token Tie Back Halter Top - Washed Black

The Winner's Circle Token Tie Back Halter Top - Washed Black

$74.00
The Winner's Circle Solace Wide Leg Cargo Jeans - Grey/Black

The Winner's Circle Solace Wide Leg Cargo Jeans - Grey/Black

$145.00
The Winner's Circle Solace Panelled Appliqué Corset - Grey/Black

The Winner's Circle Solace Panelled Appliqué Corset - Grey/Black

$97.00
The Winner's Circle Aspen Gothic Bandeau - Black

The Winner's Circle Aspen Gothic Bandeau - Black

$78.00
The Winner's Circle Denim Hooded Jacket - Black/White

The Winner's Circle Denim Hooded Jacket - Black/White

$340.00
shop the collection
A man wearing a black crossbody bag with a white faux-fur trimmed hat and a dark jacket, standing in a gritty urban setting. Text overlays mention 'EXCLUSIVE CROSS BODY BAG' and 'THE WINNERS CIRCLE WOVEN JACKET & TROUSERS'.
A group of five men posing together in a dimly lit, red-hued urban setting in front of a chain-link fence. The central figure wears a dark plaid flannel shirt and black pants, holding a microphone.
A black and white four-panel collage showing multiple people performing on stage and holding microphones.

WATCH THE EPISODE

The Hoodrich x Pen Game episodes are live now. Bars, battles, and the fits featured throughout, see the culture that built the capsule before you shop it.

WATCH NOW ON YOUTUBE →