NEW WAVE DROP 2 - COMING SOON

Real product, real people.

Lands September 2026.

From Birmingham, UK to the United States. Follow the Hoodrich team over 2 weeks in LA, shooting at 7 different locations with real communities and real people wearing our unreleased drop.

WEB EXCLUSIVE COLLECTION

Showcasing the people who give the city its character and culture. The neighbourhoods, the conversations, the music, the cars, the food, and the friendships.

Each week we’ll reveal another story from the streets of Los Angeles, showcasing pillars of the community in their own neighbourhoods.

From talent acapella to a BBQ with friends. A luxury crib to the neighbourhood streets. The barbershop to the car enthusiasts, and hood OGs to the next generation. Each story captures a different side of LA through the Hoodrich lens.

Different PEOPle. Different energies. One Hoodrich world.

At the centre of Drop 2 is community.

Because culture isn't created in one place, by one person or at one moment. It's built through the people who show up, the spaces they create and the things they share.

The collection captures those connections bringing together talent, creatives and communities across a series of moments that feel true to LA. Shooting 78 Monte Carlo's to the LA river, the Hoodrich From Nothing To Something mantra stays true throughout.