HOOPS IN THE HOOD
Bringing the outdoors inside with 'Hoops in the Hood.'
HOODRICH X JD
The opening of the new JD Birmingham Bullring store was marked by bringing the outdoors inside with 'Hoops in the Hood.' The public were able to meet the Birmingham Rockets, a team local to where the Hoodrich brand was founded, and were given the chance to win various prizes such as gift bags with exclusive Hoodrich merch and gift vouchers.
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