#FROMNOTHINGTOSOMETHING

LIL TJAY

Representing NYC, born and raised in the Bronx rapper Lil Tjay is revealed as the newest face of Hoodrich X JD on our first global campaign.

Catch the exclusive BTS below in our latest "In The Hood" episode - Full ITH series here.

LIL TJAY X HOODRICH

To reflect his "From Nothing To Something" story we took Lil Tjay to the New York rooftops for the first campaign of Q3 2024.