28/09/2026

A FIGHT FOR FREEDOM.

NEW WAVE - DROP 2

We linked up with LA based MMA fighter Alex Barreto to hear about his journey and how fighting gave him a new direction in life.

Coming from his own neighbourhood in LA, Alex has built his path through discipline and focus. Now, he represents what can be possible with resilience and a From Nothing To Something mentality.

‘I know they want to change, it’s just hard... If I can do it, you can do it'

WATCH THE FULL VIDEO BELOW

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A long-sleeve button-up flannel shirt with a black and white plaid pattern, featuring two buttoned chest pockets, shown against a light gray background.
A man wearing a black and white plaid button-up flannel shirt over a white undershirt, standing against a light gray studio background.
A long-sleeve plaid flannel shirt in black and white, featuring a large 'Hoodrich' logo printed across the chest, shown against a light gray background.
Close-up of a man wearing a black, white, and gray plaid button-up shirt with a chest pocket, layered over a white undershirt.
Close-up back view of a person wearing a black and white plaid hooded shirt with a large 'Hoodrich' logo across the back.
Close-up of a HODDRICH men's button-down shirt featuring a black and gray herringbone pattern, with a black brand label visible on the collar.
A man viewed from behind wearing a black and white plaid button-up shirt with a large 'Hoodrich' logo across the upper back, paired with gray pants against a light gray studio background.
A man modeling a black and white plaid button-up shirt, dark gray shorts, white socks, and white sneakers against a light gray studio background.
Cast Flannel Shirt - Black
Cast Flannel Shirt - Black
Cast Flannel Shirt - Black
Cast Flannel Shirt - Black
Cast Flannel Shirt - Black
Cast Flannel Shirt - Black
Cast Flannel Shirt - Black
Cast Flannel Shirt - Black

Cast Flannel Shirt

Black

£60
Size:XS
Quantity:

NEW WAVE DROP 2

A black short-sleeve graphic t-shirt featuring a large rectangular multicolor print on the front. The graphic is divided into four panels with a red, yellow, and green gradient, showing a collage of faces and text at the bottom reading 'POST CARNIVAL CLASH MASH PORTOBELLO ROAD LONDON SUNDAY 10-4:30' and 'HOODRICH'.

Clash Mash T-Shirt - Black

£35
A pair of camouflage print athletic shorts with a green, brown, and black camo pattern, featuring a drawstring waist and a white 'HOODRICH' logo on the lower left leg, displayed against a light gray background.

Core Branded Swim Shorts - Camo

£45
A woman modeling a two-piece bikini set with a green and brown camouflage pattern and black mesh trim, set against a plain light gray background.

Formation Bikini - Camo

£40
Formation Bikini - Black

Formation Bikini - Black

£40
A light blue and navy gradient zip-up track jacket with black shoulder accents, featuring the 'HR' crest and a white script logo on the chest, displayed on a light gray background.

Frame Infra Football Shell Jacket - Black/Blue

£90
A short-sleeve athletic jersey with a light blue to white gradient body, black shoulder panels, and black vertical side stripes, featuring a black and white V-neck collar and a central crest with the letters HR.

Frame Infra Football Top - Black/Blue

£65
A black short-sleeve t-shirt with a large graphic print on the front. The graphic features the brand name 'HOODRICH' in white letters inside a gold-bordered arch, with circular medallions containing gold stars and a central gold double-horns emblem, and 'EST 2014.

Reserve T-Shirt - Black

£35
Black athletic sweatpants with white printed graphics on the upper thighs and light blue starburst shapes on the lower legs, shown flat against a light gray background.

Frame Infra Football Track Pants - Black

£70
A black short-sleeve t-shirt with a large retro-style graphic on the front. The graphic features the text 'HOODRICH' in arched yellow letters above a circular illustration of a building, palm trees, and a sunset, with 'Worldwide' written in yellow script below.

Resort T-Shirt - Black

£35
Black athletic shorts with a drawstring waist and a small white HOODRICH logo on the lower right leg, shown against a light gray background.

Core Branded Swim Short - Black

£45
A gray zip-up jacket with a subtle grid pattern on the sleeves and front panels, featuring white piping details and a high collar, shown against a light gray background.

Chaser H Panel Track Jacket - Grey

£100
Chaser H Panel Track Pants - Grey

Chaser H Panel Track Pants - Grey

£80
A black zip-up hoodie with camouflage patterned raglan sleeves and a tonal black 'HOODRICH' logo across the chest, displayed on a light gray background.

Shade Zip Through Hoodie - Black Camo

£85
Black camouflage athletic shorts with a subtle tonal logo on the lower right leg, displayed against a light gray background.

Shade Jog Shorts - Black Camo

£65
A black pullover hoodie with a tonal dark gray 'HOODRICH' logo printed on the chest, displayed against a light gray background.

Men's Aegis Oversized Hoodie - Black

£65
Black wide-leg sweatpants with a drawstring waistband and a tonal vertical 'HOODRICH' logo printed on the left leg, shown against a light gray background.

Men's Aegis Wide Leg Jogger - Black

£55
A gray zip-up hoodie with a black gradient hood and cuffs, featuring a large 'Hooshtech' logo printed across the chest, displayed on a light gray background.

Fuel Zip Through Hoodie - Grey/Black

£75

SHOP THE FULL COLLECTION HERE