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From Nothing To Something.

Hoodrich is more than just clothing– it’s a lifestyle. Since 2014, Hoodrich has grown from a bedroom brand, one-manned venture to a national operation. Taking direct inspiration from the urban U.K. scene, the brand has been spotted on the likes of Dizzee Rascal, Giggs and Birmingham’s own Mist and Jaykae.

Jay Williams

Hoodrich Lifestyle was founded in 2014 by Jay Williams. Born and raised in Birmingham, Jay chose to turn his passion for underground streetwear, musical influences and fashion know-how into a business. With a £200 start up, the first thirty tees were made. Fast forward to 2020 Hoodrich is the fastest growing streetwear brand the UK has seen and with an increasing presence in Europe Hoodrich is gearing up to take on the world. 

Trust the process, this is just the beginning.

Hoodrich embodies the struggle, the come up. Jay aspires for the brand to be known worldwide & communicate with those who like him endeavour to become something.



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