30/09/2026

M1LLIONZ x HOODRICH.

NEW WAVE - DROP 2

Linked up with Birmingham rapper M1llionz at the LA River for an exclusive acappella freestyle

Both born in Brum, M1llionz represents the same ambition, individuality and From Nothing To Something mentality that represents the brand.

From building his name in to taking his sound overseas, his journey reflects the movement of an artist creating his own path and taking it beyond where it started.

Now in LA, M1llionz brings that same energy to the New Wave campaign, delivering an exclusive freestyle against the backdrop of the LA River, bridging two cities that have shaped the story so far.

Featuring the Grey Chaser Windbreaker Tracksuit, Shade Tee, and Cast Shorts.

"Started at nothing, had to move the N O and add SOME"

WATCH THE FULL VIDEO BELOW

SHOP THE FIT

A gray zip-up jacket with a subtle grid pattern on the sleeves and front panels, featuring white piping details and a high collar, shown against a light gray background.

Chaser H Panel Track Jacket - Grey

£100
Chaser H Panel Track Pants - Grey

Chaser H Panel Track Pants - Grey

£80
A white short-sleeve crewneck t-shirt featuring the word 'HOODRICH' printed in an arched, camouflage-patterned font across the chest, displayed on a light gray background.

Shade Tee - White

£55
A pair of dark gray washed corduroy cargo shorts with a visible 'Hoodrich' logo on the right pocket, displayed flat against a light gray background.

Cast Ripstop Cargo Shorts - Black

£80

SHOP THE FULL COLLECTION

NEW WAVE DROP 2 
A black pullover hoodie with a tonal dark gray 'HOODRICH' logo printed on the chest, displayed against a light gray background.

Men's Aegis Oversized Hoodie - Black

£65
Black wide-leg sweatpants with a drawstring waistband and a tonal vertical 'HOODRICH' logo printed on the left leg, shown against a light gray background.

Men's Aegis Wide Leg Jogger - Black

£55
A gray zip-up hoodie with a black gradient hood and cuffs, featuring a large 'Hooshtech' logo printed across the chest, displayed on a light gray background.

Fuel Zip Through Hoodie - Grey/Black

£75
Fuel Jog Shorts - Grey/Black

Fuel Jog Shorts - Grey/Black

£55
A black short-sleeve graphic t-shirt featuring a large rectangular multicolor print on the front. The graphic is divided into four panels with a red, yellow, and green gradient, showing a collage of faces and text at the bottom reading 'POST CARNIVAL CLASH MASH PORTOBELLO ROAD LONDON SUNDAY 10-4:30' and 'HOODRICH'.

Clash Mash T-Shirt - Black

£35
A pair of camouflage cargo pants with a green, brown, and black camo pattern, featuring a drawstring waist and hem, and a small black embroidered logo on the right thigh.

Cast Ripstop Cargo Pants - Camo

£80
A light blue and navy gradient zip-up track jacket with black shoulder accents, featuring the 'HR' crest and a white script logo on the chest, displayed on a light gray background.

Frame Infra Football Shell Jacket - Black/Blue

£90
Black athletic sweatpants with white printed graphics on the upper thighs and light blue starburst shapes on the lower legs, shown flat against a light gray background.

Frame Infra Football Track Pants - Black

£70
A gray zip-up jacket with a subtle grid pattern on the sleeves and front panels, featuring white piping details and a high collar, shown against a light gray background.

Chaser H Panel Track Jacket - Grey

£100
Chaser H Panel Track Pants - Grey

Chaser H Panel Track Pants - Grey

£80
A long-sleeve button-up flannel shirt with a black and white plaid pattern, featuring two buttoned chest pockets, shown against a light gray background.

Cast Flannel Shirt - Black

£60
A pair of dark gray washed corduroy cargo shorts with a visible 'Hoodrich' logo on the right pocket, displayed flat against a light gray background.

Cast Ripstop Cargo Shorts - Black

£80
A black zip-up hoodie with camouflage patterned raglan sleeves and a tonal black 'HOODRICH' logo across the chest, displayed on a light gray background.

Shade Zip Through Hoodie - Black Camo

£85
Black camouflage athletic shorts with a subtle tonal logo on the lower right leg, displayed against a light gray background.

Shade Jog Shorts - Black Camo

£65
A woman modeling a black cropped hoodie with tonal black 'HOODRICH' text and logo across the chest, paired with matching black sweatpants, against a light gray studio background.

Women's Aegis Cropped Hoodie - Black

£65
Black wide-leg sweatpants with a tonal vertical 'HOODRICH' logo on the left leg, shown on a model wearing white sneakers against a light gray background.

Women's Aegis Wide Leg Jogger - Black

£55
A white short-sleeve crewneck t-shirt featuring the word 'HOODRICH' printed in an arched, camouflage-patterned font across the chest, displayed on a light gray background.

Shade Tee - White

£55
A pair of camouflage print athletic shorts with a green, brown, and black camo pattern, featuring a drawstring waist and a white 'HOODRICH' logo on the lower left leg, displayed against a light gray background.

Core Branded Swim Shorts - Camo

£45
A short-sleeve athletic jersey with a light blue to white gradient body, black shoulder panels, and black vertical side stripes, featuring a black and white V-neck collar and a central crest with the letters HR.

Frame Infra Football Top - Black/Blue

£65
Black athletic shorts with a drawstring waist and a small white HOODRICH logo on the lower right leg, shown against a light gray background.

Core Branded Swim Short - Black

£45
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SHOP THE FULL COLLECTION HERE