07/06/2026
PRODUCT YOU CAN'T IGNORE
This drop represents a shift in mindset, style and ambition.
New Wave Drop 1 is the next chapter; same Hoodrich DNA, new territory. Elevated fits, upgraded fabrics, a fresh angle on everyday streetwear. Web exclusive. Limited numbers.
Seven capsules. One story. From Nothing to Something, still.
1. Trace: Football Training Wear In Heavyweight Loopback
Vintage training wear, present-day fit. The Trace Jacket and Trace Joggers use a diagonal loopback technique on 440 GSM premium cotton, with high-density embroidered chest branding and invisible zip side pockets. Built to be matched, built to be worn every day.
2. Ghost: Custom Wash and Spray Finishes
No two pieces the same. The Ghost Oversized Tee and Ghost Oversized Shorts land in a custom oil wash on heavyweight cotton, while the Ghost Two-Tone Joggers, Ghost Boxy Hoodie and Ghost Boxy Zip Hoodie run a custom two-tone spray finish on 450 GSM cotton. Structured shapes, tonal branding, a finish that's genuinely one-off.
3. Glide: Vintage Football, Pulled Onto The Street
The old match-day look, run through Hoodrich. The Glide Football Shirt takes a regular fit, V-neck and collar, and finishes it with dual woven chest badges and printed graphics front and back. Contrast panelling and piping keep it sharp. Breathable fabric keeps it easy.
The Glide Woven Jacket carries the crest onto a lightweight shell, built off retro football warm-up tops, mesh lined, easy on and off. The Glide Woven Jogger runs the same detailing on a clean street cut. Full kit or split it up, the Glide line is football culture, not football merch.
4. Fray: Raw-Edge Collegiate, Heavyweight Throughout
Varsity-inspired, worn-in from the drop. The Fray Zip Through Hoodie pairs a relaxed 440 GSM silhouette with raw edge detailing and distressed flock and screen-print branding. The Fray Jogger and Fray Tee carry the same collegiate finish across a wide leg and a regular fit. Layer it up or keep it simple.
5. Cast: Utility Ripstop, Garment-Dyed and Washed Down
Classic utility wear, reworked. The Cast Ripstop Varsity brings quilted texture and contrast lining to a heavy garment-dyed, washed-finish ripstop, with an embroidered chest logo and sleeve pocket. Run it with the Cast Cargo Pants front, 3D side-leg and back pockets, same washed-down finish.
6. Chaser: Lightweight Shells Built For Layering
The Chaser Windbreaker mixes ripstop and plain weave with a breathable mesh lining and a removable hood, finished with 3D embroidered branding and H-panel piping. The Chaser Track Pants match the build, with secure zip pockets and an elasticated hem. Fit on your terms.
7. Shadow: Heavy Rust-Washed Denim, Lived-In From Day One
Street-vintage from the first wear. The Shadow Denim Jacket and Shadow Rust Shorts land in a heavy rust wash on premium cotton denim, distressed throughout, finished with a real leather embossed badge and direct embroidery branding. Unisex, limited.
For the women's line, the Shadow Denim Corset Top takes utility denim somewhere new, double zip detailing, adjustable straps, made to run with the Shadow Rust Denim Jeans. Heritage wash, present-day fit.
